Marketing Management

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Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. Marketing management has gained importance to meet increasing competition and the need for improved methods of distribution to reduce cost and to increase profits. Marketing management today is the most important function in a commercial and business enterprise.
The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing. The marketing mix of the four Ps functions as a guide to help the marketing manager successfully develop a strategy for promoting products and services tocustomers. The Marketing Department plays a vital role in promoting the business and mission of an organization. … It is the Marketing Department’s job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.

  • Chief Marketing Officer (CMO) Base annual salary: $80,253-$253,036. …
  • Vice President of Marketing. …
  • Global Marketing Manager. …
  • Demand Generation Director. …
  • Content Marketing Director. …
  • Product Marketing Manager. …
  • Channel Marketing Manager. …
  • Creative Director.

Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter’s five forces, analysis of strategic groups of competitors, value chain analysis and others. Marketing management often conduct market research and marketing research to perform marketing analysis. Marketers employ a variety of techniques to conduct market research, but some of the more common include.

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