In 1992, when personal computers were just being introduced in India, Delhi-based siblings, Anup and Sudhir Singh, decided to tap the nascent software space. They seemed to be at the right place at the right time, but the venture took some time to gather pace.
To begin with, the brothers, who were in their late 20s at the time and working with different companies, took along Mahender Singh, an old acquaintance of Anup. The three decided to develop business software for PCs,
charging between Rs 2,000 and Rs 75,000 for the customised solutions. The money, however, was not enough to meet their expenses and the three continued working part-time for their respective firms.
In April 2000, they finally decided to concentrate full-time on their software business, resulting in the birth of Marg Compusoft.
“We decided to develop specific products for the industry rather than focus on individual customers,” says Anup, managing director, Marg Compusoft.
They had savings of Rs 1 lakh from the products they had sold over the past nine years. They used it to lease a small office space at Ashok Vihar, Delhi, purchase second-hand mobile phones and install a landline at the office. Once the office was set up, they divided the work: Anup would manage development, Sudhir would handle sales and Mahender would look after technical support.
“We developed a software for pharmaceutical distributors to manage their inventory. We thought the product was one of its kind and priced it at Rs 25,000,” says Sudhir, director, sales. But computers were not very popular and people were sceptical about investing in software packages. “Also, as we had priced our product at a premium, we had a tough time marketing and selling it,” says Anup. The three had to return to doing parttime work
source : https://economictimes.indiatimes.com